METWELL
Services

Three chairs. One accountable partner.

We don't advise from the sideline. As your fractional CFO, CMO, or COO, we take ownership of the department — the roadmap, the vendors, the reporting, and the result.

Fractional CFO · Finance

Accounting & Financial Strategy

We move beyond basic accounting to provide deep financial modeling and tax-efficient strategies. By auditing existing cost structures and optimizing cash flow, we ensure your capital is positioned for maximum reinvestment and stability.

  • Financial modeling & 12-month forecasting
  • Cash-flow optimization and runway planning
  • Cost-structure audit & margin repair
  • Board reporting and raise / lender readiness
  • Tax-efficient capital strategy
CFO
Finance
Fractional CMO · Revenue

Marketing & Revenue Direction

Leveraging advanced revenue architecture and AI-driven automation, we align your marketing spend with actual sales results. We don't just "run ads" — we build the digital systems that capture, nurture, and convert leads at scale, and we maximize customer lifetime value through targeted, automated communication flows.

  • Revenue architecture & pipeline modeling
  • Lead-generation engines that capture and convert
  • Email marketing & automated campaign flows
  • Brand positioning and messaging systems
  • Marketing-spend accountability tied to sales
CMO
Revenue
Fractional COO · Operations

Operations & AI Integration

We specialize in workflow orchestration and executive-level operations. By implementing automated "revenue engines" and aligning cross-departmental teams, we remove the founder from the daily grind — freeing you to focus on high-level vision while the machine runs.

  • Workflow orchestration & process design
  • Modern AI tooling integrated into operations
  • Cross-departmental team alignment
  • KPI reporting cadence & executive systems
  • Founder-out delegation and operating rhythm
COO
Operations
Tech-stack proficiency

Fluent in the tools your business already runs on.

We plug into your existing systems rather than forcing a rebuild.

HubSpotQuickBooksAI & automationCRM & RevOpsBI & reporting
What embedded leadership moves

Total organizational oversight. Scalable executive leadership.

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Avg overhead reduction

Auditing cost structures and optimizing cash flow so capital is positioned for reinvestment and stability.

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Pipeline velocity increase

Revenue architecture and AI-driven automation aligning marketing spend with actual sales results.

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Weekly hours reclaimed

Workflow orchestration and automated revenue engines that remove the founder from the daily grind.

Figures shown as placeholders — supply your verified numbers and we'll set them.

Next step

Tell us which chair is empty.

A short call to pinpoint the gap — whether or not you hire us to fill it. Call 404-590-4401.

Book an intro call